Google introduces new shopping and customer-connection tools ahead of 2026 holiday season
TLDR
Google announced new marketing tools at its Rethink 2026 event to help merchants optimize holiday shopping campaigns.
Google Ads & Commerce Blog announced new tools and capabilities at its Rethink 2026 event aimed at helping marketers prepare for the holiday season and improve campaign ROI. The announcement focuses on paid search and ecommerce features rather than organic search optimization.
