Google Ads Adds Lead Scoring to Improve Lead Form Quality

A new GrowthLoop and Ascend2 study shows 85% of advertisers plan to boost retail media spending, but 86% would cut or leave partners if audience fulfillment is slow.

Advertisers who updated creative assets weekly during pre-holiday periods achieved 23% higher ROI than those refreshing less frequently.

Google Ads is rolling out a certification program allowing qualified online gambling advertisers to run ads on the platform starting in October 2026.

Ruggable is reallocating about 10% of its ad budget away from performance channels like Meta toward influencers and connected TV, with plans to expand that shift by 15–20% next year.