Google Ads introduces channel prioritization and budget allocation across Search and Performance Max campaigns
Reported by Paid Media News
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News
TLDR
Google Ads is rolling out channel prioritization and budget allocation controls to let advertisers manage spending distribution across Search, Performance Max, and other campaigns.
Google has introduced channel prioritization and budget allocation controls in Google Ads, giving advertisers greater flexibility to manage how budgets are distributed across Search, Performance Max, and other campaign types.
Topics:Paid Search & Advertising
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