Paid Media News by Eric Mandell

Google Launches Live Sports Bidding Features in Display & Video 360

Reported by Paid Media News
35
Product announcement

TLDR

Google added new bidding capabilities for live sports inventory to its Display & Video 360 advertising platform.

Google announced new biddable capabilities for live sports within Display & Video 360, aimed at helping brands reach audiences during high-traffic sports events throughout the year.

Topics:Paid Search & Advertising
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