Paid Media News by Eric Mandell

IAB Tech Lab extends comment window on AI ad-buying standard to November 10

By Paid Media NewsReported by Paid Media News
32
News

TLDR

The IAB Tech Lab extended its public comment period on a 71-field AI ad-buying standard from 30 to 49 days, pushing the deadline to November 10.

PPC Land reports that the IAB Tech Lab has extended the comment window for its draft AI ad-buying standard specification from 30 days to 49 days, with the new deadline set for November 10. The extension affects buyers, sellers, and ad-tech builders reviewing the 71-field schema, though the machine-readable format will remain pending until comments are processed.

Topics:Paid Search & AdvertisingTools & Platforms
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