FTC Consent Order Requires Publicis to Preserve LiveRamp's Neutral Platform Access
Reported by Paid Media News
35
News
TLDR
The FTC is requiring Publicis to maintain nondiscriminatory access to LiveRamp and implement firewalls to preserve the platform's neutrality after acquisition.
The FTC issued a consent order mandating that Publicis preserve LiveRamp's neutrality as a data platform, including nondiscriminatory access requirements and firewalls. Despite these safeguards, some of Publicis's competitors are already reducing their reliance on the platform, raising questions about whether the regulatory requirements will be sufficient to maintain trust and participation in the ecosystem.
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