Paid Media News by Eric Mandell

Google clarifies length-of-stay bid adjustments between hotel and search travel campaigns

Reported by Paid Media News
25
News

TLDR

Google published documentation explaining how length-of-stay bid adjustments work differently in legacy Hotel Ads versus Search campaigns for travel.

Google's Ads team released a help document detailing differences in booking bid adjustments between legacy Hotel campaigns and Search campaigns for travel. Hotel campaigns apply bid multipliers based on traveler length of stay, while Search campaigns for travel do not use this adjustment method.

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