Eric Mandell — Paid Media News

Gen Alpha Shoppers Weigh In on AI-Generated Ads, Influencers, and Analog Media

Reported by Eric Mandell
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News

TLDR

Gen Alpha shoppers at Shoptalk Fall in Nashville said AI-generated ads turn them off and that they value analog media for uniqueness.

Digiday reports on a panel of Gen Alpha shoppers—middle and high schoolers—who spoke at Shoptalk Fall in Nashville about their brand preferences, noting that AI-generated ads register as a significant turnoff while analog media appeals to their desire to feel different and unique.

Topics:Social Media Marketing
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