Dhar Mann becomes AWNY's first chief creator officer, aims to broker $100M in creator-brand deals

Dhar Mann, a major content creator, has taken on the role of chief creator officer at the AWNY advertising conference, tasked with brokering deals between creators and brands. According to Digiday, organizers aim to generate $100 million in creator-brand business within 12 months, with participating brands committing budget ahead of the conference. The appointment reflects broader shifts in the advertising industry as brands allocate more marketing budget toward creator partnerships.