Eric Mandell — Paid Media News

Threads experiments with virtual gem awards for high-engagement posts

Reported by Eric Mandell
25
NewsSpeculation

TLDR

Threads is testing virtual gem awards to recognize its most engaging posts, per app researcher findings.

Threads may introduce virtual gem rewards for high-performing posts on the platform, as discovered by an app researcher who shared images of the experimental feature. The feature appears designed to recognize engagement, though details about implementation or rollout remain unclear.

Topics:Social Media MarketingTools & Platforms
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