TikTok-commissioned study reports $81 billion in US economic value
Reported by Eric Mandell
35
Product announcementSpeculation
TLDR
TikTok released a commissioned study claiming the platform generates $81 billion in economic value through job creation, small-business growth, and consumer education.
TikTok released findings from a commissioned study quantifying its economic impact in the US, attributing $81 billion in value across job creation, small-business opportunities, and consumer learning. The study outlined the platform's influence on employment and entrepreneurship, though Social Media Today did not detail the methodology or scope of the research.
Topics:Social Media Marketing
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