Eric Mandell — Paid Media News

Social Media Dominates Product Discovery Yet Struggles With Trust at Checkout

Reported by Eric Mandell
45
News

TLDR

Social media is the top discovery channel globally, but trust issues at checkout are hampering conversion rates.

Social Media Today reports on ESW research showing that social media has become consumers' primary channel for discovering new products globally, yet trust concerns in checkout experiences create a fragmented customer journey that limits conversion potential.

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