Eric Mandell — Paid Media News

An SEO Tool Company Built a Video Game to Entertain Users During Setup

Reported by Eric Mandell
28
Product announcement

TLDR

An SEO tool maker created a browser-based arcade game users can play during the onboarding process to ease the friction of setup delays.

SEOFOMO News reports on a novel onboarding experiment: after optimizing an SEO tool's setup flow as far as speed would allow without cutting corners, the team built a browser game called Escape the Slop Factory—featuring SEO-themed mechanics like dodging ranking drops and collecting ranking boosts—that plays during the wait, with an optional global leaderboard for competitive users.

Topics:Tools & Platforms
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