Eric Mandell — Paid Media News

Reddit's Community Chief Urges Authentic Engagement Over Marketing Broadcasts at Cannes Lions

Reported by Eric Mandell
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News

TLDR

Reddit's VP of Community told brands at Cannes Lions to prioritize authentic citizen-like engagement over one-way marketing messaging.

Laura Nestler, Reddit's executive vice president of community, spoke at the recent Cannes Lions ad festival with a message for marketers: community engagement requires genuine participation rather than traditional broadcast tactics. Social Media Today reports the executive's advice that brands should "act like a citizen, not like a billboard."

Topics:Social Media MarketingPaid Search & Advertising
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