Pinterest Highlights Growing Interest in DIY and Vintage Hobbies Among Users
TLDR
Pinterest released a hobbies report showing Gen Z and platform users are shifting toward offline, hands-on pastimes like DIY crafts, vintage fashion, and astrology, with nine key trend categories identified.
Pinterest published a report analyzing trending hobbies based on user search activity, finding that 51% of Gen Z credit hobbies with contributing to their joy and eight in 10 app users say the platform encourages them to try new offline activities. The platform identified nine trend categories including Kitchen Witch (herbal crafts, beeswax wraps), Cosmic Reset (astrology, crystals, tarot), Home Café Engineering (at-home coffee culture), and others spanning fashion, nature, DIY, and collecting—complete with percentage increases in related searches. Social Media Today notes the insights could help brands align marketing campaigns with trending consumer interests and seasonal activities.