Eric Mandell — Paid Media News

Pinterest Advises Marketers to Shift From Gift Marketing to Self-Care in Post-Holiday Week

Reported by Eric Mandell
15
Product announcement

TLDR

Pinterest recommends that marketers pivot from gift-focused messaging to self-care themes during the week between Christmas and New Year's.

Pinterest suggests marketing professionals shift their content strategy from gifting to self-care messaging during the post-holiday week between Christmas and New Year's, according to the platform's guidance on seasonal marketing approaches.

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