SparkToro Launches Brand Affinity Feature for Audience Research Reports
Reported by Eric Mandell
35
Product announcement
TLDR
SparkToro now shows which brands and products specific audiences are most familiar with and purchase from.
SparkToro rolled out brand affinity data in its audience research reports, allowing users to see which companies, products, and brands resonate most with a given audience segment. The feature, which appears in the Keywords and Prompts section, leverages SparkToro's existing data sources and is designed to help agencies demonstrate market knowledge during pitches and enable in-house marketers to research competitor campaigns and inform content strategy around the brands their customers already know.
Topics:Tools & Platforms
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