Eric Mandell — Paid Media News

Meta Gives Advertisers Granular Permissions Controls for Threads Marketing

Reported by Eric Mandell
35
News

TLDR

Meta is introducing Threads-specific permission controls to let businesses manage marketing team access separately from Instagram.

Meta rolled out granular permission settings for Threads, enabling advertisers to assign role-specific controls to marketing team members independently of Instagram access. The move is part of Meta's broader effort to establish Threads as a distinct platform rather than an Instagram extension.

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