Eric Mandell — Paid Media News

Kia's Reddit AMA Generated 61,000 Views in 72 Hours Using Live Claw Machine Gimmick

Reported by Eric Mandell
35
News

TLDR

Kia's Reddit AMA featuring a live claw machine that dispensed pre-selected questions reached 61,000 views over three days.

Kia ran an interactive AMA on Reddit centered around a claw machine mechanic, where users could watch a live video feed as pre-selected questions were drawn and answered in real time. Per Social Media Today, the campaign generated 61,000 views within 72 hours, demonstrating strong audience interest in branded experiential content delivered through community platforms.

Topics:Social Media MarketingPaid Search & Advertising
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