Eric Mandell — Paid Media News

GatherUp launches thumbs-up ratings feature for customer feedback collection

Reported by Eric Mandell
25
Product announcement

TLDR

GatherUp added a thumbs-up rating option to its review collection platform to increase customer participation and feedback capture.

GatherUp rolled out thumbs-up ratings as a low-friction feedback option alongside its existing star ratings and NPS tools, designed to boost completion rates by removing friction from the review collection process. The feature lets businesses collect binary feedback (positive or not) in addition to longer-form reviews and quantitative ratings, all from a single platform. Per GatherUp, the move aligns with consumer behavior trends visible on platforms like YouTube and social media, where binary feedback systems have become standard.

Topics:Tools & Platforms
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