Gap Inc. Expands Creator Program to Include Corporate, Store, and Distribution Staff
Reported by Eric Mandell
28
News
TLDR
Gap Inc. is now letting its own employees apply to become paid influencers for its four retail brands, building on a creator program that has already reached nearly 154 million consumers.
Gap Inc. has expanded its creator program—which launched in October 2025—to include employees from corporate offices, distribution centers, and retail stores alongside external creators. Per Dive Brief reporting, the initiative aims to leverage employee authenticity and product knowledge to drive social engagement across Old Navy, Gap, Athleta, and Banana Republic, with the program already posting nearly 30,000 pieces of content that reached 154 million consumers within its first nine months.
Topics:Social Media Marketing
Was this useful?