Eric Mandell — Paid Media News

American Eagle Leverages #RushTok Viral Trend in Back-to-School Marketing Push

Reported by Eric Mandell
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News

TLDR

American Eagle's CMO explains how the retailer is using the #RushTok trend as part of its back-to-school marketing strategy.

American Eagle is centering its back-to-school campaign around the viral #RushTok trend, with CMO Craig Brommers detailing the effort. Per Social Media Today, the push reflects how major retailers are capitalizing on social media momentum during key seasonal shopping periods.

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