<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-gives-pmax-users-control-over-search-partner-spend-ed29fe</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-17T19:12:40+00:00</news:publication_date>
      <news:title>Google Ads Gives PMax Users Control Over Search Partner Spend</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-pm-budget-or-target-changes-won-t-reset-learning-782117</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T20:23:14+00:00</news:publication_date>
      <news:title>Google Ads PM: Budget or Target Changes Won&apos;t Reset Learning</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/floodlight-uses-google-sign-in-data-to-recover-lost-conversions-d888fc</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T19:07:25+00:00</news:publication_date>
      <news:title>Floodlight Uses Google Sign-In Data to Recover Lost Conversions</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-s-universal-cart-no-signal-until-purchase-handoff-f9470a</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T18:52:33+00:00</news:publication_date>
      <news:title>Google&apos;s Universal Cart: No Signal Until Purchase Handoff</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/lacuna-gets-tcf-vendor-id-for-eu-consent-compliance-23fce0</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T18:32:39+00:00</news:publication_date>
      <news:title>Lacuna Gets TCF Vendor ID for EU Consent Compliance</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/safari-limits-cookies-on-cloaked-tracking-subdomains-to-7-days-f72325</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T16:55:25+00:00</news:publication_date>
      <news:title>Safari limits cookies on cloaked tracking subdomains to 7 days</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/adsense-moves-consent-error-reporting-to-policy-center-d35b53</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T16:48:17+00:00</news:publication_date>
      <news:title>AdSense Moves Consent Error Reporting to Policy Center</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/retail-media-growth-stalls-on-slow-audience-setup-reporting-33bbb2</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T12:30:00+00:00</news:publication_date>
      <news:title>Retail Media Growth Stalls on Slow Audience Setup, Reporting</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/fresh-creative-weekly-lifts-roi-23-before-black-friday-dd84b0</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T12:00:00+00:00</news:publication_date>
      <news:title>Fresh Creative Weekly Lifts ROI 23% Before Black Friday</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-opens-certification-program-for-online-gambling-b67d8a</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T11:51:00+00:00</news:publication_date>
      <news:title>Google Ads Opens Certification Program for Online Gambling</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-lead-scoring-now-available-for-lead-qualification-8114ab</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T11:31:00+00:00</news:publication_date>
      <news:title>Google Ads Lead Scoring Now Available for Lead Qualification</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-api-to-release-updates-twice-monthly-8d1376</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T11:11:00+00:00</news:publication_date>
      <news:title>Google Ads API to Release Updates Twice Monthly</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/ruggable-shifts-budget-from-meta-toward-influencers-a8671f</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-16T04:01:00+00:00</news:publication_date>
      <news:title>Ruggable Shifts Budget From Meta Toward Influencers</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/meta-expands-edits-with-audio-links-and-reference-reels-dbfd49</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-15T22:00:58+00:00</news:publication_date>
      <news:title>Meta Expands Edits With Audio Links and Reference Reels</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/x-partners-with-genius-sports-for-nfl-real-time-stats-d9b180</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-15T21:54:26+00:00</news:publication_date>
      <news:title>X Partners With Genius Sports for NFL Real-Time Stats</news:title>
    </news:news>
  </url>
</urlset>