https://paidmedia.ericmandell.com/article/office-screens-outperform-dooh-by-3-4x-in-lumen-study-782148 Paid Media News by Eric Mandell en 2026-10-15T20:30:46+00:00 Office Screens Outperform DOOH by 3.4x in Lumen Study https://paidmedia.ericmandell.com/article/uk-black-friday-search-volume-down-36-since-2019-4c22bf Paid Media News by Eric Mandell en 2026-10-15T20:19:12+00:00 UK Black Friday Search Volume Down 36% Since 2019 https://paidmedia.ericmandell.com/article/skai-expands-uber-ads-to-eight-markets-outside-us-853c15 Paid Media News by Eric Mandell en 2026-10-15T20:14:35+00:00 Skai Expands Uber Ads to Eight Markets Outside US https://paidmedia.ericmandell.com/article/openx-supply-side-targeting-now-37-of-ad-spend-849422 Paid Media News by Eric Mandell en 2026-10-15T20:13:10+00:00 OpenX: Supply-Side Targeting Now 37% of Ad Spend https://paidmedia.ericmandell.com/article/meta-enables-product-browsing-in-facebook-instagram-ads-276505 Paid Media News by Eric Mandell en 2026-10-15T20:11:03+00:00 Meta Enables Product Browsing in Facebook, Instagram Ads https://paidmedia.ericmandell.com/article/iab-australia-audio-glossary-new-play-counting-rules-730a35 Paid Media News by Eric Mandell en 2026-10-15T20:02:24+00:00 IAB Australia Audio Glossary: New Play Counting Rules https://paidmedia.ericmandell.com/article/prebid-summit-tackles-programmatic-tensions-768c1c Paid Media News by Eric Mandell en 2026-10-15T20:00:30+00:00 Prebid Summit Tackles Programmatic Tensions https://paidmedia.ericmandell.com/article/prebid-s-plan-to-replace-google-s-ad-tech-dominance-b0351d Paid Media News by Eric Mandell en 2026-10-15T19:30:44+00:00 Prebid's Plan to Replace Google's Ad-Tech Dominance https://paidmedia.ericmandell.com/article/youtube-s-creator-boost-claims-jump-to-30-on-same-data-6abac9 Paid Media News by Eric Mandell en 2026-10-15T18:39:04+00:00 YouTube's Creator Boost Claims Jump to 30% on Same Data https://paidmedia.ericmandell.com/article/53-of-black-creator-followers-open-to-in-show-brand-purchases-2d18f9 Paid Media News by Eric Mandell en 2026-10-15T18:21:04+00:00 53% of Black Creator Followers Open to In-Show Brand Purchases https://paidmedia.ericmandell.com/article/triton-adds-third-party-audience-data-to-tap-platform-4d3f2e Paid Media News by Eric Mandell en 2026-10-15T18:12:43+00:00 Triton Adds Third-Party Audience Data to TAP Platform https://paidmedia.ericmandell.com/article/89-of-brands-see-roi-from-out-of-home-ads-keen-data-shows-4bea70 Paid Media News by Eric Mandell en 2026-10-15T18:10:32+00:00 89% of Brands See ROI From Out-of-Home Ads, Keen Data Shows https://paidmedia.ericmandell.com/article/adxact-dsp-integrates-with-viooh-s-programmatic-outdoor-ads-8e2c14 Paid Media News by Eric Mandell en 2026-10-15T17:51:15+00:00 AdXact DSP Integrates With VIOOH's Programmatic Outdoor Ads https://paidmedia.ericmandell.com/article/meta-launches-new-ad-formats-at-2026-brand-summit-fe9375 Paid Media News by Eric Mandell en 2026-10-15T16:00:30+00:00 Meta Launches New Ad Formats at 2026 Brand Summit https://paidmedia.ericmandell.com/article/e-l-f-cosmetics-launches-metaverse-activation-on-zepeto-platform-c11fa6 Paid Media News by Eric Mandell en 2026-10-15T15:59:00+00:00 E.l.f. Cosmetics Launches Metaverse Activation on Zepeto Platform https://paidmedia.ericmandell.com/article/hubspot-adds-spending-controls-flexible-billing-for-ai-b1a01b Paid Media News by Eric Mandell en 2026-10-15T15:47:22+00:00 HubSpot Adds Spending Controls, Flexible Billing for AI https://paidmedia.ericmandell.com/article/cpg-beauty-brands-increase-ad-spend-while-tech-pulls-back-47fdb3 Paid Media News by Eric Mandell en 2026-10-15T14:48:00+00:00 CPG, Beauty Brands Increase Ad Spend While Tech Pulls Back https://paidmedia.ericmandell.com/article/meta-launches-ads-super-burst-for-reserved-time-slots-0cc57b Paid Media News by Eric Mandell en 2026-10-15T14:00:03+00:00 Meta Launches Ads Super Burst for Reserved Time Slots https://paidmedia.ericmandell.com/article/brands-struggle-to-measure-influencer-roi-b91c42 Paid Media News by Eric Mandell en 2026-10-15T12:20:00+00:00 Brands Struggle to Measure Influencer ROI https://paidmedia.ericmandell.com/article/google-ads-api-v26-released-with-sms-local-services-4ff9f7 Paid Media News by Eric Mandell en 2026-10-15T11:31:00+00:00 Google Ads API v26 Released With SMS, Local Services https://paidmedia.ericmandell.com/article/google-ads-clarifies-sexual-content-policy-fd3895 Paid Media News by Eric Mandell en 2026-10-15T11:21:00+00:00 Google Ads Clarifies Sexual Content Policy https://paidmedia.ericmandell.com/article/google-ads-seasonality-adjustments-hurt-black-friday-roas-e889f5 Paid Media News by Eric Mandell en 2026-10-15T11:00:00+00:00 Google Ads Seasonality Adjustments Hurt Black Friday ROAS https://paidmedia.ericmandell.com/article/google-ads-display-spend-cap-feature-now-live-3b5c43 Paid Media News by Eric Mandell en 2026-10-15T05:54:54+00:00 Google Ads Display Spend Cap Feature Now Live https://paidmedia.ericmandell.com/article/snap-map-engagement-tool-sees-limited-traction-vs-google-maps-f7b2e7 Paid Media News by Eric Mandell en 2026-10-14T22:13:36+00:00 Snap Map Engagement Tool Sees Limited Traction vs. Google Maps https://paidmedia.ericmandell.com/article/tiktok-shop-adds-group-deals-and-auction-tools-for-uk-sellers-f0be83 Paid Media News by Eric Mandell en 2026-10-14T22:12:02+00:00 TikTok Shop adds group deals and auction tools for UK sellers https://paidmedia.ericmandell.com/article/whatsapp-launches-chat-guest-links-for-non-users-549d1f Paid Media News by Eric Mandell en 2026-10-14T20:51:35+00:00 WhatsApp Launches Chat Guest Links for Non-Users https://paidmedia.ericmandell.com/article/tiktok-signs-exclusive-content-deal-with-made-by-us-studios-cba0ea Paid Media News by Eric Mandell en 2026-10-14T20:41:34+00:00 TikTok Signs Exclusive Content Deal With Made By Us Studios https://paidmedia.ericmandell.com/article/social-commerce-conversions-drop-to-25-doubleverify-data-8dd588 Paid Media News by Eric Mandell en 2026-10-14T17:45:55+00:00 Social Commerce Conversions Drop to 25%, DoubleVerify Data https://paidmedia.ericmandell.com/article/google-ads-adds-percentage-based-spend-limits-for-display-0ca2dc Paid Media News by Eric Mandell en 2026-10-14T17:43:12+00:00 Google Ads adds percentage-based spend limits for Display https://paidmedia.ericmandell.com/article/google-ads-adds-channel-prioritization-and-budget-controls-c994b5 Paid Media News by Eric Mandell en 2026-10-14T15:00:33+00:00 Google Ads Adds Channel Prioritization & Budget Controls https://paidmedia.ericmandell.com/article/google-ads-adds-priority-and-budget-allocation-controls-b725ab Paid Media News by Eric Mandell en 2026-10-14T15:00:00+00:00 Google Ads Adds Priority and Budget Allocation Controls https://paidmedia.ericmandell.com/article/lg-magnite-launch-agentic-ads-on-smart-tv-home-screens-d40d3a Paid Media News by Eric Mandell en 2026-10-14T12:00:15+00:00 LG, Magnite Launch Agentic Ads on Smart TV Home Screens https://paidmedia.ericmandell.com/article/google-tests-search-terms-and-ad-combinations-report-c14700 Paid Media News by Eric Mandell en 2026-10-14T11:51:00+00:00 Google Tests Search Terms & Ad Combinations Report https://paidmedia.ericmandell.com/article/openai-hires-chatgpt-ads-account-managers-c156d6 Paid Media News by Eric Mandell en 2026-10-14T11:21:00+00:00 OpenAI Hires ChatGPT Ads Account Managers https://paidmedia.ericmandell.com/article/google-adds-prediction-markets-section-to-ads-policies-4cfcad Paid Media News by Eric Mandell en 2026-10-14T11:11:00+00:00 Google Adds Prediction Markets Section to Ads Policies https://paidmedia.ericmandell.com/article/prebid-proposes-auction-restructure-to-separate-google-adx-from-gam-8eb575 Paid Media News by Eric Mandell en 2026-10-14T04:45:04+00:00 Prebid proposes auction restructure to separate Google AdX from GAM https://paidmedia.ericmandell.com/article/id5-remains-on-safari-blocklist-amid-apple-privacy-push-8d53fc Paid Media News by Eric Mandell en 2026-10-14T04:43:53+00:00 ID5 Remains on Safari Blocklist Amid Apple Privacy Push