<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://paidmedia.ericmandell.com/article/formula-1-launches-audio-ad-network-via-consumables-f915a7</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T20:47:44+00:00</news:publication_date>
      <news:title>Formula 1 Launches Audio Ad Network via Consumables</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/youtube-expands-custom-feed-access-for-premium-users-c1d4bf</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T20:23:06+00:00</news:publication_date>
      <news:title>YouTube Expands Custom Feed Access for Premium Users</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-adsense-video-placement-rules-updated-228e5d</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T11:15:00+00:00</news:publication_date>
      <news:title>Google AdSense Video Placement Rules Updated</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/apple-blocks-identity-resolution-providers-in-safari-2a5a99</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T09:00:27+00:00</news:publication_date>
      <news:title>Apple Blocks Identity Resolution Providers in Safari</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/openai-to-auto-update-ads-with-creative-enhancements-fb0cc6</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T04:03:40+00:00</news:publication_date>
      <news:title>OpenAI to Auto-Update Ads With Creative Enhancements</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/news-creators-struggle-to-monetize-on-social-platforms-c5a1cd</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-23T04:01:00+00:00</news:publication_date>
      <news:title>News Creators Struggle to Monetize on Social Platforms</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/linkedin-shares-b2b-conversion-tracking-guide-c3e5df</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T19:22:39+00:00</news:publication_date>
      <news:title>LinkedIn Shares B2B Conversion Tracking Guide</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/madhive-adds-local-ctv-ad-spend-data-for-54k-advertisers-f8bcbe</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T18:44:35+00:00</news:publication_date>
      <news:title>Madhive Adds Local CTV Ad Spend Data for 54K Advertisers</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/linkedin-job-data-now-available-for-google-dv360-ctv-buying-adae36</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T18:03:58+00:00</news:publication_date>
      <news:title>LinkedIn Job Data Now Available for Google DV360 CTV Buying</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-adds-bid-multipliers-for-new-customer-value-4d3739</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T15:52:15+00:00</news:publication_date>
      <news:title>Google Ads Adds Bid Multipliers for New Customer Value</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/budget-limited-google-ads-lose-roas-gains-when-rivals-spend-up-a630bb</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T14:54:20+00:00</news:publication_date>
      <news:title>Budget-Limited Google Ads Lose ROAS Gains When Rivals Spend Up</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/banana-republic-launches-tiktok-series-to-reach-younger-consumers-ba8415</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T14:00:00+00:00</news:publication_date>
      <news:title>Banana Republic Launches TikTok Series to Reach Younger Consumers</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-marketing-platform-drop-october-news-60b3bc</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T13:00:00+00:00</news:publication_date>
      <news:title>Google Marketing Platform Drop: October News</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/linkedin-b2b-data-now-available-in-google-dv360-for-ctv-526b78</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T12:00:23+00:00</news:publication_date>
      <news:title>LinkedIn B2B Data Now Available in Google DV360 for CTV</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-rolls-out-translation-tool-for-global-campaigns-bcf020</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T11:41:00+00:00</news:publication_date>
      <news:title>Google Ads Rolls Out Translation Tool for Global Campaigns</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-ads-expands-lifecycle-goals-for-holiday-season-3a4847</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T11:30:00+00:00</news:publication_date>
      <news:title>Google Ads Expands Lifecycle Goals for Holiday Season</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/meta-adds-product-level-metrics-to-catalog-ads-manager-f3f9db</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T11:13:23+00:00</news:publication_date>
      <news:title>Meta Adds Product-Level Metrics to Catalog Ads Manager</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-tests-product-attributes-in-sponsored-ads-982248</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T11:11:00+00:00</news:publication_date>
      <news:title>Google Tests Product Attributes in Sponsored Ads</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/google-extends-ad-pause-to-russian-advertisers-globally-800d95</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T11:05:00+00:00</news:publication_date>
      <news:title>Google Extends Ad Pause to Russian Advertisers Globally</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/substack-launches-sponsored-access-to-paywalled-posts-73d4db</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T05:42:05+00:00</news:publication_date>
      <news:title>Substack Launches Sponsored Access to Paywalled Posts</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/meta-s-ad-revenue-jumps-26-amid-25b-fine-d31ab0</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T05:32:49+00:00</news:publication_date>
      <news:title>Meta&apos;s Ad Revenue Jumps 26% Amid $25B Fine</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/walmart-connect-bypasses-agencies-with-direct-lift-study-pitches-29abff</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T04:01:00+00:00</news:publication_date>
      <news:title>Walmart Connect Bypasses Agencies With Direct Lift Study Pitches</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/nba-ad-spending-surges-as-brands-target-younger-viewers-264ce8</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T04:01:00+00:00</news:publication_date>
      <news:title>NBA Ad Spending Surges as Brands Target Younger Viewers</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/meta-adds-creative-level-ad-targeting-by-age-and-gender-13c979</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-21T22:30:35+00:00</news:publication_date>
      <news:title>Meta Adds Creative-Level Ad Targeting by Age and Gender</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://paidmedia.ericmandell.com/article/pubmatic-slashes-excess-inventory-fee-80-in-april-f820bc</loc>
    <news:news>
      <news:publication>
        <news:name>Paid Media News by Eric Mandell</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-21T22:09:48+00:00</news:publication_date>
      <news:title>PubMatic Slashes Excess Inventory Fee 80% in April</news:title>
    </news:news>
  </url>
</urlset>